Launched in 2014 by two childhood friends who had trouble finding a grooming brand that they could relate to, The Barba NYC is an indie brand with a range of products including beard oil, mustache wax and pre-shave oil.
While the brand’s curated images of bearded men and architectural shots of NYC,received high levels of engagement on Instagram, the brand worked with Four Thirty to create a series of product-focused images that would seamlessly fit into their visual aesthetic to build awareness and drive sales.
In order to illustrate the originality and authenticity of The Barba NYC’s brand, we created a visual campaign and strategy focused on highlighting the handmade and organic properties of its NYC-made products.
See more of our work here: www.four-thirty.com
