The essence of Partnership Planners is to make order out of chaos. I chose a typeface for the word "Partnership" that looks somewhat chaotic and like a first draft. "Planners" is cleaned and sharp, to imply that this software will make sense of any organizational problem. I chose teal because it's both welcoming and void of any major stigmas. An emotion-neutral color was important in this logo, considering it has to appeal to so many different types of people.