Our group established a new feminine care company in Malaysia which understands, anticipates and fulfils the needs of women. Missy.co has currently introduced only one main product into the market -a feminine hygienic wash-, but is developing products of other categories ranging from feminine washes, lotions, wipes, and cleansing spray to facial and waxing products, in hopes to provide a more comprehensive selection of solutions to female needs.
In order to promote this brand, our group help Missy.co to create their own logo, new product packaging and also print ads. Besides, we did the analysis about their possible competitors for them as well.