Project: iPad 2 Launch Video
Involvement: Designed concepts and visual look for the launch video, storyboarded feature sections, and created rough animatics to show movement, output highly polished 'mood boards' to show what the final look will be. Worked with one other animator on final production of all 3D titles and devices in Cinema 4D including complex scene lighting, camera animation, and animating of Smart Covers. Composited videos in After Effects. Worked with a small team of artists to produce On-Device Attract Loop (ODAL), as well as using the same design to create other sizes of the loop for use as Screen Savers and Window Displays for all computers at the Apple Retail Stores. Worked with a team of artists on the localization of all deliverables to translate them into 17 languages.