Bentley Marketing Materials
While Bentley was undergoing its transition from a (commuter) business college to a university, I worked with the in-house marketing team to develop a new outward-facing identity to project all the changes happening within the school. Below are a sampling of brochures I developed to highlight its well-established reputation within the business world, state of the art facilities and new cutting-edge programs. The brochures were meant to project a fresh, bold feel while establishing Bentley as a world-class business university.
While Bentley was undergoing its transition from a (commuter) business college to a university, I worked with the in-house marketing team to develop a new outward-facing identity to project all the changes happening within the school. Below are a sampling of brochures I developed to highlight its well-established reputation within the business world, state of the art facilities and new cutting-edge programs. The brochures were meant to project a fresh, bold feel while establishing Bentley as a world-class business university.
The two panels below are the interior and exterior of a folder I designed to contain customized sets of brochures aimed at potential continuing education candidates and businesses themselves. The aim was to stress both a strong business reputation Bentley had built up over many years, while highlighting Bentley's move into unique new areas, like their Usabilty program with usability testing center and the new on-campus trading room.
The two panels below are from a brochure I designed to advertise Bentley's career management capabilities, reputation, and connections within the business community to potential advanced studies students already working within the business world. The aim was to create a sense of reassurance that although Bentley's continuing education programs were new, Bentley's worldwide business reputation would guarantee that an advanced degree from the university would be valued.
Unlike the work above, which targeted business professionals, the brochure below was aimed at the internal student population. Its purpose was to introduce the brand new campus student center, and highlight its many offerings. The piece was meant to reflect the modern look and feel of the new space while creating a sense of fun and community that would resonate with students and encourage a sense of home as Bentley moved from a commuter school to a campus-based one.
