Design Objective
Produce a newly designed logo to serve as the basis for a long-lasting identity that would establish
the conference, and Texas A&M University, as the leader of discussion on climate, diversity,
inclusion and respect in higher education.
Logo
The mark features inter-woven rectangles of varying colors and widths representing that we are all human (rectangles) each with our defining characteristics (color/width) that make us unique, but when we work together towards a common end and combine our efforts through teamwork (weave) we are stronger and more resilient.
Conference Program
A twelve page, saddle-stitched program was used as the primary means of communication to conference attendees.
The design of the program further established the brand aesthetic by using the four color palette and interweaving rectangles throughout. All photos were grayscaled and cropped in circles to echo the circular design of the mark – a photo treatment used across most of the collateral pieces.
Collateral
Project Involvement
Creation of new identity; poster designs (digital and print); conference program production; design of promotional items (including notepad, bag, and pen); creation of short motion graphic; various online ads and social media assets.
