Grounded.     Raw.     Refined.     Witty.     Architectural. 

The logo type is influenced by the type face, Bebas Neue. Even though it is a bold typeface, it is also elegant, simple and solid at the same time. The logo expresses the two faces of the brand.

Condensed typeface with evenly weighted strokes express the raw and bold styles, while the types forming a perfect square showing the refined details. Stacking of the two words gives structure to the logo, and period at the corner of the logo gives a grounded feeling.

Thank you for viewing my project, 
you can see this and other project on my website evanliao.com
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