The Poster is A2 size with the top paper laser cut and then folded by hand. There are 88 triangle folds to represent the year 1888 when Fedrigoni was founded. Underneath the folds are the name of the paper shop ‘The Imaginative Papers Shop’. The two coloured papers combination are rich colours to represent the quality of the Fedrigoni paper range.
The invites are A5 size and are laser cut the same as the poster. The invite comes in 3 different colour combinations including the colours used in the A2 poster. The invite has only 24 folds which is the same amount of letters as in the name of ‘The Imaginative Papers Shop’. The invite will only have one fold folded to show the recipient what to do with the rest of the cuts which makes the invite interactive to reveal what it says underneath. The other side of the invite has details about the new place where Fedrigoni paper is sold and also includes what type of Fedrigoni paper was used for the invite.
Each paper Sample has a single letter half visible when folded using the same font as the poster. The letters used on the samples are letters which make up ‘The Imaginative Papers Shop’ which correspond with the poster and invite. The paper is folded in a way which refers to the folds in the poster and invite to create a consistent theme throughout the campaign. When unfolded the whole letter form will be visible along with information about the paper including the paper range, name of paper and the GSM.
