We select social media influencers in each country, and send them a 100 Ways starter pack. The pack contains a Samsung M Zoom, instructions for the challenge, and the full list of 100 Ways, plus a personalised gift for each influencer, which they are challenged to use as the subject of their 100 photos.
We invite the public to begin taking part through radio, online, print and outdoor advertising.
We begin to choose the best submitted photographs that have been taken with an NX camera, and use these in our communications. So that our amateur photographers can see their work in print, online, and on billboards.
The best of all submitted photos (but only those shot on a Samsung NX camera) are displayed in an exhibition.
After the exhibition, the photographs can be auctioned off, with proceeds being split between the photographers and a chosen charity.
Winning photography will also be compiled into a coffee table book, copies of which are given to each of the winning photographers.
