Ballantine's is FUN
I had to come up with fun and breakthrough copy. I managed, of course...
I had to come up with fun and breakthrough copy. I managed, of course...
Ballantine's was perceived as old, expensive and boring. The network came up with the GoPlay concept to make the brand alive again.
We had to adapt it to our market. The layout was the same for the whole region but Miro Charkot - art director, has done wonderful work to fit my copy in.
I wrote the copy in "internet style" where some of Polish fonts where substituted with letters combinations. I was also playing with meanings a lot.
I was surprised with the Client's YES for all this "new" copy. But there was YES and we did it!
We had to adapt it to our market. The layout was the same for the whole region but Miro Charkot - art director, has done wonderful work to fit my copy in.
I wrote the copy in "internet style" where some of Polish fonts where substituted with letters combinations. I was also playing with meanings a lot.
I was surprised with the Client's YES for all this "new" copy. But there was YES and we did it!
