I developed this concept with my team to create the Gap Store Fall Training materials adapted from marketing's
overall theme of denim and music for that season. I art directed four bi-lingual modules
for each sub-brand for North America, Europe and Japan. Each module rolled out in sync with product
introductions. One piece replicated a jean's back pocket, die-cut for additional material inserts. 

As Art Director, I oversaw the creative development of "Inspire", the fall Gap News magazine my team and I designed for Gap Brand store employees in North America. Each sub-brand had a spread. I designed the one for Gap Maternity. Additional pages offered trends, denim facts and other product information.

In order to streamline communications to the field, I developed the concept of a mini binder to house seasonal product information in a more visual way. I had a print vendor create a prototype which also transformed into an easel. This was years before the iPad! These binders were used at the cash wrap, manager's offices and break rooms for training purposes. My team and I designed, photographed and produced the cards. The Numbers: 6 markets X 6 languages X 4 sub-brands X 4 seasons = hundreds of cards and 37 different collation packages. 

This was a monthly newsletter (which preceded the magazine format) that I designed and produced for all Gap Brand sales associates, worldwide. The inside spread for one issue, shown above, was a timeline of Gap's History – from its beginnings to its 35th year milestone. We reprinted the milestone spread as a poster for HQ employees.

I also designed Gap's 35th Anniversary party invitation for all HQ employees.