The aim of the Communication Campaign is to produce a range of tee shirts with illustrations of the various uncomfortable/unfortunate situations in which a person with disabilities might be faced. Buying and wearing the tee shirts means agreeing to and identifying yourself with the campaign, spreading the message and contributing, at least in part, to funding the campaign itself.

10.000 tee shirts is the minimum objective that Fondazione Cesare Serono hopes to reach: hence the title of the campaign TTT - Ten Thousand T-shirts for disability, in need of a suitable logo.

The logo should interpret and reflect the nature of the campaign, starting from its name, Ten Thousand T-shirts for disability.