We create a series of outdoor visuals that call drivers not to distract from the goal of journey as Mivina already care about food. Themes of visuals depend on regions and located in 4 main highway directions.
There are two types of drivers – those who stop to eat and rest in cafes and then drive too fast. And those who don't eat until final destination so they get tired and lose concentration. The main problem is that both drivers become dangerous on the road.
Mivina decided to appeal to both types of drivers and set wending machines with meal at gas stations. That's how we made drivers satiated and road safer!

New Mivina with meaty bouillon changes the way of eating instant noodles.
The bouillon inside it is so tasty and nourishing that you'll never allow anyone to pour it out.

Women's lips exist for tenderness and that's why we created so delicate creamy soup of noodles

Mivina Mashed potato is a unique puree with incredible taste. This tastes is impossible to imagine so you have to try it.