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Greenpeace is an independent global organization that campaigns to change attitudes and behavior about protecting and conserving the environment. It is also committed to promote peace. The goal
 for this project is to create an ambient advertising campaign to raise awareness about marine pollution.

 

The concept behind this campaign is “it’s time to eat your actions”. Shellfish, especially crabs, shrimps, and lobsters, are commonly associated with seafood that are consumes by humans. As a result, they are chosen to be the main focus of this campaign. All these shellfish are created out of many pieces of garbage, as most garbage humans throw away will eventually reach the ocean. The waste will contaminate the entire food chain, and in the future, humans will be eating “their actions”.