A branding exercise for a farmer’s market called Island Earth. The goal for this two-week assignment was to redesign the Island Earth brand for the San Francisco community in the heart of SOMA. 

With a student budget, I managed to acquire as many fresh grocery items I could and spent an entire day in the photo studio staging the perfect shot. Used those images across the brand identity and advertising campaigns. 

I staged all advertising campaigns in ideal locations around the SOMA neighborhood and designed an outdoor branding experiment over the grassy patch of the Yerba Buena Park. 

Date: 09/01/10