Peace Messenger
D&AD 2012 Student Award - Peace One Day Brief
D&AD 2012 Student Award - Peace One Day Brief
The brief is to change people's behaviour and make it impossible to ignore Peace Day. Also, the campaign has considered that Peace One Day is the non-profit official organization to spread Peace, so there is not many sources for them to do some high cost activities.
Campaign Introduction
The Peace Messenger Campaign focuses on spreading ‘peace messages’ to make it impossible for anyone to ignore Peace Day. The campaign is composed of four parts: website, e-mail, message and stamps which are the most frequent and popular modes of communication between people. That is to say, this campaign could be launched everywhere in the world and for everyone.
Everyone has their own habits, but they can change their behaviours of communication in a flexible way they prefer via this semi-open campaign. More chances of communication and collaboration are created by the campaign, which aims to make people realize the importance of peace.
When ‘peace messages’ are spread by more and more people, an exponentially increasing number of people will be encouraged to take part in this campaign. Finally, it will be impossible for anyone to ignore Peace
Everyone has their own habits, but they can change their behaviours of communication in a flexible way they prefer via this semi-open campaign. More chances of communication and collaboration are created by the campaign, which aims to make people realize the importance of peace.
When ‘peace messages’ are spread by more and more people, an exponentially increasing number of people will be encouraged to take part in this campaign. Finally, it will be impossible for anyone to ignore Peace
Concept
Visualizing the doveWhite and blue colours for peace
Legibility
The logo can also be the
Peace Day symbol
Application
The logo can be deployed by various media to spread the message of peace.
Web Peace Day
‘Web Peace Day’ could be launched on the Peace One Day Website. Using the advantage of the internet for information - exploiting the speed and wealth of information available on the internet, the web campaign provides individuals with a real-time data display and an information-sharing platform. It encourages people to participate in the event of peace day, and also helps them to learn any relevant information about Peace Day.
Home Page
Keywords: Real-time Data
Entering the Peace One Day website, the Peace Messenger will be shown as the main event. It provides visitors the real-time data in terms of the location data and the number of the participants.
Also, more real-time statistics and information about ‘Peace Messenger’ are avaliable upon clicking the map.
Keywords: Real-time Data
Entering the Peace One Day website, the Peace Messenger will be shown as the main event. It provides visitors the real-time data in terms of the location data and the number of the participants.
Also, more real-time statistics and information about ‘Peace Messenger’ are avaliable upon clicking the map.
Sign up (Step 1)
Keywords: Easy
Easy to sign up - Name and e-mail address are the only two requirements to sign up as a ‘Peace Messenger’.
Easy to sign up - Name and e-mail address are the only two requirements to sign up as a ‘Peace Messenger’.
Be a Messenger (Step 2)
Keywords: Location
According to the IP of the participant, the website shows the approximate location such as London, UK.
Keywords: Location
According to the IP of the participant, the website shows the approximate location such as London, UK.
Be a Messenger
Keywords: Numbers & Sharing
After selecting the location, specific numbers of participants in ‘Peace Messenger’ will be shown according to the real-time data. The three numbers represent the participant’s unique ‘Peace Messenger’ ID in his location,country and the world.
The participant could share their specific numbers on their facebook or twitter accounts, which could remind more people to participate in this event.
Keywords: Numbers & Sharing
After selecting the location, specific numbers of participants in ‘Peace Messenger’ will be shown according to the real-time data. The three numbers represent the participant’s unique ‘Peace Messenger’ ID in his location,country and the world.
The participant could share their specific numbers on their facebook or twitter accounts, which could remind more people to participate in this event.
Be a Messenger
Keywords: Spreading wishes
‘Spreading Peace Wishes’ is another opportunity to make participants more actively engage in this event. After the Peace Messenger types his peace wishes, the web will send them randomly to other Peace Messengers’ mailboxes. That is to say, he could send his own peace wishes anywhere or will receive them from anywhere
in the world.
Keywords: Spreading wishes
‘Spreading Peace Wishes’ is another opportunity to make participants more actively engage in this event. After the Peace Messenger types his peace wishes, the web will send them randomly to other Peace Messengers’ mailboxes. That is to say, he could send his own peace wishes anywhere or will receive them from anywhere
in the world.
Find out more (Step 3)
Keywords: Informing
Finishing sending peace wishes, the web will remind the participants that they can do more for the Peace Day. Therefore, the remaining three parts of the ‘Peace Messenger’ Campaign could be logically informed to them, which helps change their behaviours in other ways.
Keywords: Informing
Finishing sending peace wishes, the web will remind the participants that they can do more for the Peace Day. Therefore, the remaining three parts of the ‘Peace Messenger’ Campaign could be logically informed to them, which helps change their behaviours in other ways.
More participants
Keywords: Collaboration
After finishing all the steps, more people will be encouraged to take part in this event via sharing information on the Facebook and Twitter of participants, even telling their friends directly. On the home page, the different gradation of the colour for a country on the map shows the quantity of participants in this country. If more people participate in this event in his country, the colour of the country will be deeper.
Keywords: Collaboration
After finishing all the steps, more people will be encouraged to take part in this event via sharing information on the Facebook and Twitter of participants, even telling their friends directly. On the home page, the different gradation of the colour for a country on the map shows the quantity of participants in this country. If more people participate in this event in his country, the colour of the country will be deeper.
E-Mail Peace Day
E-mail is a frequent way for people to contact their friends, colleagues and clients. So why not change a little to spread peace elements when writing a mail on Peace Day? ‘E-Mail Peace Day’ is the event for people to spread peace and remind them of Peace Day. 
E-Mail Peace Day
Keywords: Yours Peace Day
In general, people always end an E-Mail with ‘best regards’, ‘best wishes’ or ‘yours sincerely’. Mail Peace Day encourages people to replace the usual terms with peace elements such as ‘Peace regards’, ‘Peace wishes’ or ‘Yours Peacefully’.
This part of campaign aims not only to change their behaviour, but also spread peace information and remind each other of Peace Day With a wide range of communication and collaboration, more people will be informed and spread the word with their friends.
There is no restriction for non-English speaking countries; Different countries could add peace elements to their own local custom.
Keywords: Yours Peace Day
In general, people always end an E-Mail with ‘best regards’, ‘best wishes’ or ‘yours sincerely’. Mail Peace Day encourages people to replace the usual terms with peace elements such as ‘Peace regards’, ‘Peace wishes’ or ‘Yours Peacefully’.
This part of campaign aims not only to change their behaviour, but also spread peace information and remind each other of Peace Day With a wide range of communication and collaboration, more people will be informed and spread the word with their friends.
There is no restriction for non-English speaking countries; Different countries could add peace elements to their own local custom.
Message Peace Day
Message is another frequent way as an informal way for people to contact others, many popular words and symbols are created to use in this method of communication. ‘Message Peace Day’ is an event for people to make specific words and symbols more popular, and then incorporate them as normal words and symbols in our daily life. Finally, it is impossible for people to ignore Peace Day. 
Message Peace Day
Keywords: Have a Peace Day!
When we are ready to leave, we always say ‘Bye’ or ‘Have a good time’ with each other. Message Peace Day encourages people to change a little on Peace Day.
When saying goodbye on Peace Day, we could say ‘Peace Day!’ or ‘Have a Peace Day!’. This approach could also be used in the mobile message. Many mobile users will also send emoticons in their messages, so the logo of Peace Day could also represent ‘Bye’ to be sent to friends in a similar way. With the passing of time, people will use it as a common emoticon, which would make it impossible for people to ignore Peace Day.
Keywords: Have a Peace Day!
When we are ready to leave, we always say ‘Bye’ or ‘Have a good time’ with each other. Message Peace Day encourages people to change a little on Peace Day.
When saying goodbye on Peace Day, we could say ‘Peace Day!’ or ‘Have a Peace Day!’. This approach could also be used in the mobile message. Many mobile users will also send emoticons in their messages, so the logo of Peace Day could also represent ‘Bye’ to be sent to friends in a similar way. With the passing of time, people will use it as a common emoticon, which would make it impossible for people to ignore Peace Day.
Post Peace Day
Stamps are a strong symbol of national identity. Also, local culture will be added into them.Moreover, stamps have a certain value, even increasing in value. Stamps are always sent with letters and postcards, which means they can be spread to anywhere in the world. ‘Post Peace Day’ encourages people to write letters or postcards to your parents, friends, colleagues and even clients to spread the P.E.A.C.E. on Peace Day.
Stamp Design
Keywords: P.E.A.C.E.
The stamps are designed as a series, as there is a connection between five continents and Peace. Each of the five continents is assigned its own letter of peace. After collecting stamps from all five continents, the word PEACE will be formed. It will also display the date of the Peace Day and its logo, which could remind people of Peace Day when they see the stamps again.
The stamps could be sold separately. Each continent can only sell its own stamp. So, it is harder for people to collect them. People could only collect all of the set via communication and collaboration with others through sending postcards or letters or buying them in other continents.
Keywords: P.E.A.C.E.
The stamps are designed as a series, as there is a connection between five continents and Peace. Each of the five continents is assigned its own letter of peace. After collecting stamps from all five continents, the word PEACE will be formed. It will also display the date of the Peace Day and its logo, which could remind people of Peace Day when they see the stamps again.
The stamps could be sold separately. Each continent can only sell its own stamp. So, it is harder for people to collect them. People could only collect all of the set via communication and collaboration with others through sending postcards or letters or buying them in other continents.
Stamp Design
Keywords: Useful & Valuable
Because the stamp is a symbol of national identity, it can be adjusted for use by adding the country name, cost, and even some specific symbols.
Keywords: Useful & Valuable
Because the stamp is a symbol of national identity, it can be adjusted for use by adding the country name, cost, and even some specific symbols.
Stamp Application
Keywords: Available
After buying the stamp, you can also get a ‘Peace Messenger’ sticker to place on your clothes as a symbol on Peace Day. This will make it even more impossible for people to ignore Peace Day.
Keywords: Available
After buying the stamp, you can also get a ‘Peace Messenger’ sticker to place on your clothes as a symbol on Peace Day. This will make it even more impossible for people to ignore Peace Day.
Hope you like it, and spread the information of Peace.
Have a PEACE day!
