This project was a collaborative work developed by Design x Nine, an in-house, student run, design shop at The University of Akron's Myers School of Art.
The goal was to develop a recruitment video for prospective students who may be considering the Myers School of Art, that showcased all of the different areas and majors provided by the school. The "MY Myers" concept was an idea that I had to give students and prospective students ownership of their process, work, careers, and the Myers School of Art itself. Each student has a very different experience at this school, which only they own, but this individual experience also makes them a part of the greater Myers School of Art community.
The mind map (above left) shows my progression of trying to break down the Myers School of Art into it's most basic form. This consisted of everything from ideas of what school is, what tools artists use, and even what art is (above right).
These notes (above) related to underlying themes that we wanted to showase throughout the video using imagery and video. It was very important that we were able to show these themes, instead of having to explain them through text.
This mood board (above) was designed to look at some initial color schemes, illustration styles, and imagery. I wanted to show a vobrancy and motion with the imagery that captured the energy and excitement at the Myers School of Art.
The storyboarding process (above) laid out the inital ideas I had for the flow of the video, which would connect all of the 9 disciplines within the Myers School of Art to create a sense of community by showing people in all diciplines participating in similar activities related to process, work, etc., instead of simply dividing the video into sections about each area.
The animated GIF (above) was the first "rough" created to showcase the idea that the Myers School of art community is made up of many unique individuals.
This final animation (above) for the "My Career" section of the video was created to quickly illustrate the idea that students will learn a variety of skills at the Myers School of Art, that will all come together to form their careers in the arts.
THANKS FOR WATCHING
