THE BRIEF
“We require you to produce a set of threetypographically-focused A2 outdoor posters (landscape or portrait) that act asa three month advertising campaign for Ministry of Sound’s iconic London event‘Saturday Sessions’. The posters should
communicate a clear conceptual theme oridea based around the club or the music, however, this can be as literal or asabstract as you like. Some guidance is given on content, logos and colour, buttype choice and size is entirely down to you. Remember that these posters needto communicate the dates, the DJs and brand very clearly and concisely sotypography should strike a balance between expression, experimentation andlegibility. These posters are normally seen in outdoor sites and often viewedfrom a moving vehicle so impact is key.
communicate a clear conceptual theme oridea based around the club or the music, however, this can be as literal or asabstract as you like. Some guidance is given on content, logos and colour, buttype choice and size is entirely down to you. Remember that these posters needto communicate the dates, the DJs and brand very clearly and concisely sotypography should strike a balance between expression, experimentation andlegibility. These posters are normally seen in outdoor sites and often viewedfrom a moving vehicle so impact is key.