Our objective in the Changi Pitch (which we came in second on, sadly) - was to bring the idea of The Feeling of First Class to life. The way we chose to do it, was to tell the stories of everything that went in to creating that feeling. Because that feeling is no mistake, it's carefully crafted to perfection. Above is the print campaign that tells that story.

 

Agency | Leo Burnett

Writer | Stephen Kyriakou, Justin Kuravilla

Art Director | Linus Chen, Shawnn Lai