Advertising Campaign
Smucker's Jam and Fruit Spreads
The Objective was to entice higher use of Smucker's products in the target audience of working parents in the GTA. Focusing on a strategy that highlights the company's modern and extensive recipes, no matter how pressed for time, Smucker's provides a nutritious family breakfast in under 20 minutes.
By creating an ambient environment within TTC Shelters, the public is able to view the vast range of recipes, while their children interact with the digital poster screen, colouring by selecting a different jam or spread. Developing a social media contest featuring families sharing their favourite Smucker's breakfast moments, enhances the trust and diverse recipe knowledge to families across the GTA.
Medium / Illustrator, Photoshop
Role / Advertising, Art Director
Social Media: Instagram Account; posting a photo with you and your loved one(s) creating breakfast using a Smucker's recipe enters with family into the Smucker's Jam/Merchandise competition.
Interior Shot of Digital Smucker's Poster (drawing board) and Recipe Superboard of Recipes with QR Codes for easy downloading, all under 15 minutes so no matter your life style these healthy and delicious meals can be provided in snap.
Child with guardian can interact and play with Smucker's digital poster while subconciously interacting with different Smucker's flavours. While the Guardian can digest all the different recipes to download while their child is safe.
Facebook account featuring contest and daily recipes.
A fun shoot with my mom to give a taste of potential youtube commercial ideations (a different breakfast option every morning for that hard to please little munchkin.
