Advertising Campaign
TVOntario
The ask was to create an advertising campaign to enhance donations in a bold and refreshing way. Through the use of pop art influenced imagery, eccentric colours and catchy taglines, the target audience of 35-45 year old parents are captivated throughout their work day commute.
To enhance donations, an incentive of merchandise is gifted based on the size of donation that also provides a mean of advertising be brought into the work place and household of the family. A game based app that is fun for the whole family increases the use of TVO's social media and growing relationship towards it's target market and increasing bond with the network.
Medium / Illustrator, Photoshop
Role / Advertising, Art Director
TVO TTC Shelter Advertisement
TTC Bus/St Car Advertisement
Social Media: Facebook Page, advertising competition for commercial spot opportunity as well as merchandise.
TVO Application: begins with game that reinforces TVO values, provides easy access to social media pages as well as quick donation and information of merchandise provided based on donation amount. Camera option allows for one stop photo upload of individual with their merchandise to be added to draw for commercial spot.
iPad Web Banners focusing on Parenting websties and blogs
Merchandise; creating incentive to donate. Each item is sent to a supporter based on the amount donated.
