Create a call-to-action intergrated ad campaign for WWF, one of the world's largest and most respected independent conservation organisations. I focussed on the devastating effects climate change has on our environment, and how we can prevent it from getting worse. My creative solution is to portray some of the effects of climate change (drought, flooding and deforestation) through damaged artworks of landscapes. I have shown different damaging effects in the paintings, should they be exposed to the harsh elements of heat, water etc. Cracks for drought, a tear for deforestation and water for rising water levels. We can all do our bit by making small changes in the way we live.
posters
Press ad
Ambient replica damaged artworks placed in real art exibitions.
