Originating from Hong Kong, VITASOY is a popular beverage brand that makes soymilk, teas, and other flavored juice drinks. While it is one of the top beverage drinks in the Asian market, it is not as well-known or easily available outside the Asian Community. With a new target audience in mind, the purpose of this package redesign aims to take VITASOY’s original Tetra-pak packaging, transform it to cater towards a more Western consumer between the age gap of high school students to younger adults and make it more on-the-go.