Tal Schweiger's profile

Herods Hotels // Big Game Commercial #GoNorthPlatte

The first Israeli brand commercial in Super Bowl history
Here in Israel, we don't know anything about American football. That's why we're the perfect getaway spot for football fans that want to relax their mind after a tiring season.
As part of this concept, we decided to pull a  publicity stunt and choose a distant town in Nebraska that has nothing to do with the Super Bowl. Actually, it doesn't even have a college team.
Since we don't understand anything about this sport, we created a commercial that will be broadcasted strictly in North Platte, Nebraska and stand out by wishing their local (nonexistent) team best of luck in the big game and inviting them for a vacation in Fattal Hotels Israel - a country that knows nothing about football but knows a lot about hosting and vacations.
Herods Hotels // Big Game Commercial #GoNorthPlatte
Published:

Herods Hotels // Big Game Commercial #GoNorthPlatte

The first Israeli brand Super Bowl commercial is a sneaky one

Published:

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