Eleven, a 20 year-old engineering & design firm in Boston was preparing to launch a new service model described as Powers of Perspective.
Through a year long process of rennovating the firm’s brand,
I’ve been tasked to redesign and innovate the brand story to effectively present the new perspective of Eleven.
style development
Brand Concept development
To match the renovated brand identity of the company,
I’ve redesigned case studies of past projects and created templates for business docunments.
And complete renovation of Eleven’s website to match the new brand identity.
The former website showcased culture of the company well enough, but the presentation of newly innovated vision that new model embodied was yet to reach the same level. By bringing more compelling and intimate story to the website, the company now present it’s vision and message much more expressive and clear.
