The intention of this project was to produce socially useful graphic design work. I wanted to research how to communicate, through visual language, the advantages that natural sources of vitamins have on young people starting their independent life at the University of the Arts London.
Informed by research into lifestyle and the food choices of my audience, I decided to focus on the problems that could be solved when eating foods rich in particular vitamins. I tried to investigate how this could be depicted in a way that would be interesting for young people. I avoided imperative slogans but was aiming to provoke my audience by dialogue and thinking.
For the final piece, I decided to design and make a gift pack, consisting of a year diary which would help students in organising their time and tasks as well as communicate the function and sources of vitamins. A second part of the gift pack is a set of fridge poetry, which would entertain young art students and stimulate their creative thinking.
Informed by research into lifestyle and the food choices of my audience, I decided to focus on the problems that could be solved when eating foods rich in particular vitamins. I tried to investigate how this could be depicted in a way that would be interesting for young people. I avoided imperative slogans but was aiming to provoke my audience by dialogue and thinking.
For the final piece, I decided to design and make a gift pack, consisting of a year diary which would help students in organising their time and tasks as well as communicate the function and sources of vitamins. A second part of the gift pack is a set of fridge poetry, which would entertain young art students and stimulate their creative thinking.
