Our aim was to go through the entire problem solving process to arrive at a design centric solution. As designers, we need to understand and implement design strategies across a variety of media.

The goal was, through the assignment, to develop understanding of the process of Design (Understanding contexts, Defining Design Brief / Problem statement, Information Analysis, Creative Thinking and Synthesis, Concept Development, Design-Feedback-Redesign and Communication).

The following presentation details the process of selecting the artist, studying the target audience, selecting the artwork and the final graphics.