Rebrand of the Las Vegas Ice Dice - ECHL Hockey Team

•

For this project I created a new brand image for an ECHL Las Vegas Hockey Team. Las Vegas lost its pro hockey team in 2014, but the time has come to bring back hockey to Las Vegas. Through this re-brand I have created a team name along with a Las Vegas style theme (including colors, font, media plan, team jersey and merchandise.) The name for the new team is the Las Vegas Ice Dice. The Narrative focuses on the key words manly, sexy, and family friendly - this is to denote that Ice Dice Hockey has something for everyone: the men, the women, and families too!

This re-brand was created for educational purposes

Brand Book for the Las Vegas Ice Dice.

The brand book is an all incompassing look into what makes the Ice Dice a true team of Las Vegas. It includes narrative, theme, research, target audience, media plan, etc...plus various imagery that bring the look and feel of Las Vegas to the Project book.

Las Vegas Ice DIce Team Jersey

Las Vegas Ice Dice Logo Design

The Above Variations include: full color, one color, & no color. Logo is based off of the Iconic "Welcome to Fabulous Las Vegas" sign.

Initial Sketches for the Ice Dice Logo design.

Surveys were conducted to help determine the best direction to take with the logo. The final logo was based upon a combination of sketches #2 & #3.

Sin City Strip Billboard

Billboard Mock-up (digital billboard outside Miracle Mile Shops in Las Vegas)

Mobile Advertising - Taxi Ad Mock-up

Sin City Strip - Mobile truck ad Mock-up

Digital Advertising uses up and coming technology to spread the word about your brand. The digital faucet is a new, creative way to advertise. These are effective due to high traffic, a captive audience and are highly targetable.

Mobile App Mock-Up - seen here with E-ticket

The Ice Dice mobile app will be able to provide game scores, schedule, and Ice Dice news as well as allow people to purchase tickets and use mobile tickets for game entry.