As a Freelance Creative I'm called into Agencies to work on Pitches and Panics.
Unfortunately this approach was rejected by the committee of clients.
We wanted the campaign to look and sound personal. Hence the photo album/ scrapbook. This graphic look was applied to all print and digital platforms. There was a micro site along with some other digital ideas to support the idea and graphic look.
Magazine DPS (Double page spread)
This was part of a rejected multi platform Ontario tourism campaign created for Y&R.
Creative partner copywriter Ashley O'Brien
