Branding
Environmental Design
The following screens show how the new identity (specifically the colour scheme) can be further applied in an experiential way throughout the town of Cwmbran to create a sense of belonging for all inhabitants.
Mobile App
I also redesigned the existing Torafen app, which allows users to conveniently contact the council regarding various issues or requests. The screens I have designed show the process of reporting something to the council.
Website Design
The website for the council is now determined by what town you select at the town select screen. By clicking on one of the logo's segments the user will be taken to that town's website, with content only relating to that specific town. This way it emphasises how each town has it's own identity and makes the content feel more personal and interesting.