Client: www.freelancer.com
Project: Rebranding pitch.
Concept: The globalization and technological enhancement has broken paradigms in the market place, broaden the possibilities of an independent type of professional to succeed: the freelancer. In his working scenario distances become shorter, standard working schedules are replaced by flexible hours and business opportunities become limitless.
The symbol visually communicates this essence by the metamorphoses between a human hand and a bird's wing. On one side, the hand denotes the service provider, who has the autonomy to be dynamically in control of the projects. One the other side, the wing evokes the freedom and possibility of overcoming distances worldwide.
The final result is an original combination of a unique logotype based on a modern typography design, a vibrant color scheme conveying the energetic spirit of the network and a forward flying bird which is always determined to find opportunities at www.freelancer.com.
Project: Rebranding pitch.
Concept: The globalization and technological enhancement has broken paradigms in the market place, broaden the possibilities of an independent type of professional to succeed: the freelancer. In his working scenario distances become shorter, standard working schedules are replaced by flexible hours and business opportunities become limitless.
The symbol visually communicates this essence by the metamorphoses between a human hand and a bird's wing. On one side, the hand denotes the service provider, who has the autonomy to be dynamically in control of the projects. One the other side, the wing evokes the freedom and possibility of overcoming distances worldwide.
The final result is an original combination of a unique logotype based on a modern typography design, a vibrant color scheme conveying the energetic spirit of the network and a forward flying bird which is always determined to find opportunities at www.freelancer.com.
