The Burt’s Bees Share The Wild microsite was created as an initiative to spread awareness about colony collapse. The site serves as an online competition aimed at getting communities involved in creating sustainable habitats for bees. It is powered by social media, constantly publishing user submitted photos under the hashtag #sharethewild. Users can view their photo submissions, make a pledge, and share their post on other platforms to encourage others in their community to work together and save the bees.