Opportunity: Design a positive campaign for Clemson University Healthy Campus promoting Sexual Assault Awareness.

 

Solution: Many sexual assault ads focus primarily on negative elements of sex and relationships. Rather than promoting information about the damage of sexual assault and rape, the Consent Campaign educates the viewer on what consent is not and what consent is—a sincere and sober "yes." The sweet, romantic imagery and bright contrasting Clemson colors show that sex and relationships are a good thing when both sides give proper and sincere consent.