Foodservice Rewards is a successful loyalty program targeted to increase purchases for major food manufacturers' products. Foodservice Reward member pull and collect the codes from on-carton crack-and-peel stickers and redeem points for rewards. The creative shown is an Enrollment Postcard targeted at foodservice purchasers to create awareness of the program. Each postcard came affixed with an actual peel-off sticker.

AGENCY: BI
CLIENT: BI's Foodservice Rewards
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: Kevin Fenton
ART DIRECTOR: Charles Parla?

Direct TV customer mailer designed to thank customer while increasing awareness of DTV's extensive available content (i.e. Choices). As a test, each mailer contained up to three coupons for free pay-per-view content.

AGENCY: BI
CLIENT: Direct TV
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: Debora O'Donnell
ART DIRECTOR: Jodi Shandling

Another "choice" treatment targeted at home mortgage customers. After completion of their loan process, customers were sent a extensive mailer letting them know that they earn a thank you gift of their choice.

AGENCY: BI
CLIENT: Wells Fargo
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: Emily Ganzel
ART DIRECTOR: Beth Luoma

Targeted at Veterinary professionals who enrolled and earned rewards for purchases of PAH products. Cole-McVoy developed the progam's identity which we (BI) then developed all of the collateral and mailers.

AGENCY: BI
CLIENT: Pfizer Animal Health
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: ?
ART DIRECTOR: Beth Luoma

AGENCY: BI
CLIENT: Wachovia Securities
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: ?
ART DIRECTOR: Beth Luoma

AGENCY: BI
CLIENT: Chase
CREATIVE DIRECTOR: Brendan Finnegan
COPYWRITER: ?
ART DIRECTOR: Beth Luoma