Alla bath&body brand name comes from a style of music, which implies "lullaby" for relaxing people. All of these productions have a specific effect on helping people sleep.  The random brush connects with simple flower icons(represents different function of helping sleep) to bring a feeling of releasing pressure.  

These products focus on people who are between the ages of 30-60 and work in metropolises like New York and San Francisco. These people have more pressure than others. They are busy every day and even work overnight. They have less time to sleep, so the quality of sleep is important for them.