The brief was to re-brand and re-package UCC Grand Cafe, which is sold predominently on the certifications. The packaging was originaly dull and not something that would be proudly placed on display. I came up with a whole new design that takes the approach of communicating the values of the certifications and the true essence of the brand.
The craft coffee experience is strengthened by the printed text pattern used as the background to the designs. This represents not only that the coffee is hand farmed and blended but also the involvement and livelihoods off the farmers and families.
I chose to introduce a refillable storage coffee tin to go along with the refill bags as this strengthens the sustainability of the brand and also gives the cafes something to show off.
The different colours on each blend are influenced by each certification’s colours and the countries heritage and design that they come from.
The takeaway cup sleeves add a tactile and personal touch to the experience, not simply by just having your name written on but also reinforcing the brand ideology.
The theme continues through the coasters and cup sleeve which comment on the work Grand Café does with its certifications.
The menu takes you through a journey and enables the consumer to make a conscious decision to make a lasting impact simply by the coffee they choose to drink.
