Chilean Navy Admission Pitch
Your virtual talent, meets your real talent
Your virtual talent, meets your real talent
In 2010, the chilean Navy (known as "Escuela Naval" or "Navy School") started to search for a new idea for its ad campaign launching in 2011. I was still a student, and decided to use this opportunity as my degree project.
It resulted in me being selected to present this pitch to the high directives of the institution, along with the front-running agencies.
The brief was also developed be me, through studying different high schools that fitted the target of the desire profile of the Navy (marketing research) and discovering that this profile, was a tech-saavy who usually ended up studying some engineer career in Chile, so in order to reach this target, the message was to adapt tech-language and relate it to the Navy elements in order to discover "their true potential".
The key in this concept was mixing the traditional platforms along with some BTL activations and link them with an online advert-game in order to deliver the "experience of being in the Navy" to the target.
It resulted in me being selected to present this pitch to the high directives of the institution, along with the front-running agencies.
The brief was also developed be me, through studying different high schools that fitted the target of the desire profile of the Navy (marketing research) and discovering that this profile, was a tech-saavy who usually ended up studying some engineer career in Chile, so in order to reach this target, the message was to adapt tech-language and relate it to the Navy elements in order to discover "their true potential".
The key in this concept was mixing the traditional platforms along with some BTL activations and link them with an online advert-game in order to deliver the "experience of being in the Navy" to the target.
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Experience the real Bandwidth
Traffic has no place in the sea
