Secret London
Royal Society of Art (RSA) Entry
Royal Society of Art (RSA) Entry
Secret London is a multifarious interactive experience that allows commuters to communicate their unique daily experiences. For example, discovering an old church in Shoreditch or graffiti off Tottenham Court road. Becoming part of Secret London’s network aims to facilitate commuters to enrich their daily commute through a reciprocal sharing experience.
Secret London’s structure is designed to be simple and effective by allowing easy access to its content across different platforms. Users can access Secret London by using QR codes or URL’s featured on marketing material. The structure of Secret London creates a responsive system that allows users to co-author and evolve the content, into a rich social sharing community.
Secret London would be marketed/promoted in a way that is both bold and playful, to invite users to participate and engage with the process, to discover the intrigue of the Secret London through QR codes/URL’s.
The identity for Secret London was based upon the visual language of Westminster street signs, to create a recognisable signifier for commuters. This was primarily communicated by using Univers Light 47 Condensed, which carried the most prominent characteristics. The colour for the identity was used in a daring manner (C=15 M=96 Y=51 K=2), to create a striking visual aesthetic with a touch of sophistication. Producing a cohesive and contrasting combination across all user experiences.
Secret London’s structure is designed to be simple and effective by allowing easy access to its content across different platforms. Users can access Secret London by using QR codes or URL’s featured on marketing material. The structure of Secret London creates a responsive system that allows users to co-author and evolve the content, into a rich social sharing community.
Secret London would be marketed/promoted in a way that is both bold and playful, to invite users to participate and engage with the process, to discover the intrigue of the Secret London through QR codes/URL’s.
The identity for Secret London was based upon the visual language of Westminster street signs, to create a recognisable signifier for commuters. This was primarily communicated by using Univers Light 47 Condensed, which carried the most prominent characteristics. The colour for the identity was used in a daring manner (C=15 M=96 Y=51 K=2), to create a striking visual aesthetic with a touch of sophistication. Producing a cohesive and contrasting combination across all user experiences.
Examples demonstrate the marketing/promotional material for Secret London. The promotional posters use a simple visual aesthetic consisting of unique and unusual black and white images against white space to position the campaign strongly against existing examples. The aim of the posters is to instigate intrigue about the poster’s core purpose. As well as posters, the below examples show Secret London’s check in material, in which users can register their location, to allow other users to discover their finds.
Examples, demonstrate, the Secret London website, structure and potential features. for users.
Examples, demonstrate, the Secret London mobile website, structure and potential features. for users.
