Bachelor thesis project for the Design Institute of Caracas, Venezuela.
Topic: Supermarket
The brand “Aurea” has been inspired by the “Proporcion aura”, which is the Spanish translation of “Golden ratio”. The product line is basically made of fruits, based on the concept that human beings as well as fruits grow in equal proportions. The communication concept representing each product with its corresponding fruit has been realised with the MANDALA technique, which repeats a picture starting from the centre according to its golden ratio. This new supermarket concept offers a wide range of products: ice creams, fruity water, sodas and jam. All the elements of the packaging are distributed according to the golden ratio. On the back of the packaging, consumers can find tips and recipes for each different type of product.
This project includes the logo, the graphic chart, stationery, grocery bags, delivery trucks, promotion trucks and supermarket trolleys.
Degree thesis
GOLD RATIO
