Plastic is part of our everyday life, yet we are still unaware of the amount of harm it puts on the environment & living things. This campaign aims to spread necessary awareness of plastic waste impact & sheds light on the victims of using plastics, such as animals, marine creatures, trees, and even the human being himself, as if they are deceased victims in a crime scene, along with the plastic weapon that murdered them. Under the name “Recycle, Revive”, the campaign will be like a callout to bring such victims back to life with the miracle of recycling.

Art Director: Mohamed Abd ElWahed
Content Team leader: Doaa Sakr
Content Team: Ahmed Taha & Malak Tera
Account Manager: Ahmed Gheith
Agency: Digitology 
Client: Bariq

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