Devon was suffering from sleepy, dusty preconceptions of quaint villages and cream teas. Fine for a Thomas Hardy novel, but hardly compelling when trying to attract inward investment to the region.
My challenge was to create a new regional identity, differentiating Devon from its South West neighbours, while positioning the region as a stimulating, supportive environment for inward investment. The resulting positioning and proposition were explored and delivered across all the diverse potential audience groups: residents; investors; visitors; students and businesses. The images below are taken from the Devon Brand Book.
(Agency credit: 23red)
