This project was a lot of fun to work on, but was also very challenging. The idea was to create a commercial that captured what food meant to us as individuals, but that everyone could understand and connect with, as well. Or goal was to enlighten the community, and the world, about the scarcity of food to so many families in Sarasota, alone. Three meals a day, everyday. That is what we need to survive and that is what we hope to make our community realize.... Because one donation isn't enough to sustain those who are in desperate need of help... We need to do more.

 

Concept: Food is everywhere in abundance: restaurants, markets, grocery stores, schools... But for some, that abundance is unattainable.

First pass animatic for our commercial shown above.

Styleframes and final pass shown below.