A press kit and in-store package were needed to promote PUMA’s product collaboration with YO! MTV Raps. The creative needed to present the essence of the YO! MTV Raps television show to consumers as well as incorporate the five artists that were featured in the collaboration: Doctor Dre and Ed Lover, Big Daddy Kane, MC Shan, and Doug E. Fresh.
Responsibilities: art direction and design
Responsibilities: art direction and design
