PROJECT BRIEF:
The Rosedale Development Association, in conjunction with the Rosedale Healthy Kids Initiative, was looking for a way to inform the residents of the Rosedale neighborhood about the various activities that are available for youth in the area, as well as a way to build pride in the Rosedale community. My team developed an activities handbook, as well as promotional posters, temporary tattoos, and magnets.
Rosedale Youth Activities logo. Since the client expressed a strong preference for the materials to communicate Rosedale's specifically urban setting, the inspiration for this logo came from our desire to create something that suggests graffiti, without becoming cliche.
YOUTH ACTIVITIES GUIDE, Front cover.
YOUTH ACTIVITIES GUIDE,Table of Contents. English (left page) and Spanish (right page).
YOUTH ACTIVITIES GUIDE, Section Divider Page.
YOUTH ACTIVITIES GUIDE, Activities Info Page. English (left) and Spanish (right).
YOUTH ACTIVITIES GUIDE, Activity Info page (close-up).
Posters highlighting specific Rosedale Youth Activities.
GUERRILLA MARKETING CAMPAIGN, Rosedale Pride temporary tattoos.
GUERRILLA MARKETING CAMPAIGN, Rosedale Pride magnets.
