Nescafé Coffee Concepts
PACKAGING DESIGN
A BRIEF BRIEF
Nescafé wanted to expand their product offerings by exploring coffee customs unique to the local market. One such flavor was the combination of coffee and toasted rice crispies (pinipig). The task was to design a single serve packet that reflects the local orgins of this flavor.
Nescafé wanted to expand their product offerings by exploring coffee customs unique to the local market. One such flavor was the combination of coffee and toasted rice crispies (pinipig). The task was to design a single serve packet that reflects the local orgins of this flavor.
To immediately convey the unique local flavor offering, two studies were presented both using imagery associated with local handicrafts:
LEFT - basket weave
RIGHT - woven ethnic pattern
LEFT - basket weave
RIGHT - woven ethnic pattern
