BRIEF ME.
Briefs for fictional clients used to explore concept development, practice self-art direction and experiment with presentation styles.
CREATIVE BRIEF
Strathmore & Swift is a legal firm specializing in maritime law, whose clientele includes several of the highest volume, top grossing seafaring corporations in the world.
Strathmore and Swift is seeking an identity design that encapsulates the nautical nature of their business while conveying strength and preeminence. Blue, grey and silver color schemes are acceptable but the client is open to other palettes.
The wordmark "Strathmore & Swift Maritime Law” must accompany the proposed logomark.
SOLUTION
Iconography based on forced random connections of icons for maritime and law merged into a simple and dignified logo mark complemented by the subtly nautical color palette for a distinguished and upscale identity for Strathmore & Swift.
The distinctive and modern combination of Meta Pro and Meta Serif were implemented for the wordmark.
Strathmore & Swift is a legal firm specializing in maritime law, whose clientele includes several of the highest volume, top grossing seafaring corporations in the world.
Strathmore and Swift is seeking an identity design that encapsulates the nautical nature of their business while conveying strength and preeminence. Blue, grey and silver color schemes are acceptable but the client is open to other palettes.
The wordmark "Strathmore & Swift Maritime Law” must accompany the proposed logomark.
SOLUTION
Iconography based on forced random connections of icons for maritime and law merged into a simple and dignified logo mark complemented by the subtly nautical color palette for a distinguished and upscale identity for Strathmore & Swift.
The distinctive and modern combination of Meta Pro and Meta Serif were implemented for the wordmark.
