Agency: iCrossing
Design: Andrew Cridland, Amy Fitter
Client: ABN AMRO Commercial Finance
Open brief: "create an ad to sell more asset based lending accounts". Initial response: break down and cry, wonder why I became a copywriter in the first place. Later response: create a one-page advertorial and run it in one top-tier investment magazine. The result: can't say; but what I can tell you is ABN AMRO were very happy.
