OPPORTUNITY
NASA redefines what is humanly possible by leading innovation, exploration, and discovery in to the mysteries of the universe. The rebranding process provides the opportunity to visually express those ideals to the public.
SOLUTION
The new position of NASA stakes it as the first and the best in space exploration for the benefit of all humankind. All new graphics, linguistics, and imagery convey this personality through a positive, action-oriented brand. Through a series of space-related metaphors, the brandmark and its uses communicate forward- motion, power, a united mission, and the dawning of new knowledge.
SKILLS
Market research, marketing audit, competitor audit, moodboard, brand positioning and strategy, name and tagline development, logo, presentation and public speaking, publication management, brand standards development
