Universal HOP Direct-Mail Piece
8 Page + Cover Die-Cut
This is a Direct-Mail piece was created for Universal Entertainment for the release of the movie HOP on DVD and Blu-ray. It was inserted into Amped magazine prior to Easter. The 9”x7” (8 Page + Cover) insert was die-cut into an egg shape.
Inside of insert is a coloring and activity book to attract its target audience.
A smaller rectangular 5”x7” version was created as well for in-store handout and insertion into DVD packages. It was identical in page count.
An ad for HOP was also created and run in Amped and Connoisseur magazine for this release.
© 2012 Universal Studios. All Rights Reserved.
