This sewing machine is based on minimalism. This kind of a design is very "in" these times and this sewing machine can seduce a lot of people all around Europe. To give it a better look I also based my creation on retro-design, another movement which can be seen a lot in all Europe. At first glance we might wonder if mixing these two movements is not a weird idea because they are almost antoganists. That's my credo : antagonism is not a brake for creation but a source of inspiration to create a new movement.

Analysis & Research :

A / This sewing machine is based on the surrealist artistic movement to seduce the North European Market. Indeed, Surrealism answers to the geomtric design we can see in this part of Europe. It is new but familiar., there is no cultural gap.

B / This sewing machine is based on the cubist artistic movement to seduce the German and East European Market. Indeed, cubism answers to the surfacic design (working on edges, and radius for instance) we can see in this part of Europe. It is new but familiar., there is no cultural gap.

C / This sewing machine is based on the futurist artistic movement to seduce Italy and South European Market. Indeed, futurism answers to the fluid and organic design we can see in this part of Europe. It is new but familiar, there is no cultural gap.